论文部分内容阅读
近日,百度与华通明略联合发布《2013年奶粉及乳制品品牌数字资产20强》榜单。伊利、蒙牛、惠氏、雅培、多美滋等品牌悉数入选。从入榜总数来看,国外品牌和中国品牌平分秋色。值得关注和令人眼前一亮的是,占据榜单第一位的并非在电视等传统媒体上频频见到的传统意义上的大品牌,而是以黑马之姿出现的美素佳儿。作为近年来迅速崛起的奶粉品牌,美素佳儿坚持高品质路线,以拥有130多年历史的母公司荷兰皇家菲仕兰坎皮纳公司为依托,从原奶至罐装均在荷兰本土完成,全程监控,严格把关。
Recently, Baidu and Huatong Ming jointly issued a “2013 milk powder and dairy brands digital assets 20” list. Erie, Mengniu, Wyeth, Abbott, Dumex and other brands were selected. From the total number of entries into the list, foreign brands and Chinese brands equal shares. It is noteworthy and impressive that the first big player in the list is not the traditional big-name brand that is commonly seen in traditional media such as television. Instead, it appears in the form of a dark horse. As a rapidly rising brand of powdered milk in recent years, USS Goodwood adheres to a high quality route based on the Royal Dutch Whistler Campina, a company with a history of more than 130 years. The raw milk, Full monitoring, strict control.