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当今时代,一方面传统新闻宣传工作面临着新的挑战,需要进一步深化改革,开拓创新。另一方面现代新闻宣传对社会的影响力和支配力越来越强,中央对新闻媒体的改革与发展要求越来越高。十六届四中全会明确把提高建设社会主义先进文化的能力,作为加强党的执政能力建设的一项重要任务
In the modern era, on the one hand, the traditional news propaganda work faces new challenges and requires further deepening of reform and exploration and innovation. On the other hand, the influence and control of modern news propaganda on the society are getting stronger and stronger, and the central authorities are demanding more and more reform and development of the news media. The Fourth Plenary Session of the 16th Central Committee of the Communist Party of China clearly defined the ability to enhance the building of an advanced socialist culture as an important task in strengthening the building of the party’s ability to govern