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欧洲是电视的发祥地。1936年11月2日,英国广播公司(BBC)在伦敦北郊6英里处的亚历山大宫举行了隆重的电视开播仪式,成为世界上第一座正式播出节目的电视台。随着岁月流逝,目前欧洲已成为电视最发达的地区之一,98％的家庭拥有至少一台电视机,每人每天平均收看电视达200分钟。如此兴旺的电视事业是多种因素——发达的经济支持、服务公众的管理理念(20世纪80年代以前)、公共服务与市场导向的“双轨制”策略(20世纪80年代以后)
Europe is the birthplace of television. On November 2, 1936, the BBC held a grand television launch ceremony in Alexandria Palace, 6 miles north of London. It became the first television station in the world to officially broadcast its programs. With the passage of time, Europe has become one of the most developed regions of television so far, with 98% of households owning at least one television, averaging 200 minutes of television a day. Such a thriving television business is a combination of factors - well-developed economic support, public service management concept (before the 1980s), public service and market-oriented “two-track” strategy (since the 1980s)