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产品定位符合消费趋势抢先赢商机喝咖啡的人多了!中国的咖啡消费量正以10%的速度逐年上升,部分地区甚至超过了100%,中国将成为和法国一样的世界重要的咖啡消费国。咖啡消费为啥这么火?原因就是:1.西式文化和生活方式被逐渐接受;2.咖啡顺应现代生活的快节奏。凭着多年的海外工作和生活经验,2005年,殷宝强看到了其中的商机。开咖啡店?投资大、定位高、市场饱和。想要以小博大,必须另辟蹊径。他相中了自动投币式咖啡机:投资3000元左右;定位大众消费,1元钱就能喝咖啡,既时尚又实惠;口感优于袋装速溶咖啡;管理简单,不需要开专门店;利润回报可观:每杯成本0.4元,零售1-2元。
Product positioning in line with the consumer trend to win the first opportunity to drink more coffee! China’s coffee consumption is rising at 10% year by year, some areas even more than 100%, China will become the same as the French and the world’s leading consumer of coffee . Coffee consumption so why fire? The reason is: 1. Western culture and lifestyles are gradually accepted; 2. Coffee to adapt to the fast-paced modern life. With many years of overseas work and life experience, in 2005, Yin Baoqiang saw the business opportunities. Open a coffee shop? Large investment, high positioning, the market is saturated. Want to be big, must find another way. His phase of the automatic coin coffee machine: 3,000 yuan investment; positioning mass consumption, 1 yuan will be able to drink coffee, both stylish and affordable; taste better than bagged instant coffee; simple management, do not need to open a store; Rewardable profit: 0.4 yuan per cup cost, retail 1-2 yuan.