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电影海报是一部电影展现给观众们的第一张名片,它集合了平面设计师的智慧与创意。自从我国1905年拍摄制作出的第一部电影以来,电影海报就随着我国电影艺术发展而不断发展。我国电影海报的设计理念、制作方式、表现形式多种多样,丰富多彩,而最具特色的是在电影海报中融合了传统文化元素,让中国电影海报在新时期呈现出鲜明的民族性特色。本文通过对中国电影海报中传统文化元素的研究,对其民族性特色进行探析。
The movie poster is the first business card a movie presents to viewers, a collection of graphic designers’ wisdom and creativity. Since the first movie made in China in 1905, movie posters have been developing with the development of Chinese movie art. The design concept, production style and expression form of our country movie poster are varied and colorful. The most distinctive feature is the integration of traditional culture elements in movie posters, which makes the Chinese movie posters show distinct national characteristics in the new era. This paper analyzes the traditional features of Chinese movie posters by analyzing their national characteristics.