新闻标题琐谈——十四、题无定式,不断创新

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标题是装扮版面的主角,标题的形式是构成版面形式的主要因素。近年来报纸的新闻标题在形式上趋向醒目、传神、美观、多样。使版面大为增光添彩。首先,不少报纸更加重视运用变化字体,运用标点、线条、空白等手段,增加标题的强势。开放大上海重展魅力海外投资者增添信心这是上海《世界经济导报》的一则标题,其中“开放”二字用“大美黑”体,与题中其他字大小悬殊,跃然纸上,呼之欲出,使整个标题显得颇有鼓动力量。 The title is the protagonist of the dress up layout, and the form of the title is the main factor that forms the layout. In recent years, the newspaper headlines tend to be eye-catching, vivid, beautiful and diverse in form. To greatly enhance the layout luster. First of all, many newspapers pay more attention to the use of changeable fonts and the use of punctuation, lines and blank spaces to increase the strength of the title. Opening up the Greater Shanghai Recasting Charm of Overseas Investors Adds Confidence This is a title of Shanghai’s “World Economic Herald”, in which the word “open” is used in the title of “big black beauty” Ready to make the entire title quite encouraging.
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