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引言随着信息技术的飞速发展和因特网的出现,为了适应全球经济一体化、国际市场竞争日益激烈的趋势,20世纪80年代初期国外迅速发展起来了一种针对竞争环境和竞争对手的信息收集和分析活动——竞争情报(CompetitiveIntelligence,简称 CI),并很快在欧美和日本等发达国家的企业中广泛应用。近年来世界500强跨国公司和大多数大型企业都相继设立了专门机构,从事竞争情报管理与利用工作,对发展中的竞争环境、竞争对手和竞争策略,以及保护知识产权和商业秘密等方面的信息进行长期搜集、跟
INTRODUCTION With the rapid development of information technology and the advent of the Internet, in order to adapt to the trend of global economic integration and the increasingly fierce international market competition, in the early 1980s a kind of information collection and competition for competitive environment and competitors was rapidly developed Analytical activity - Competitive Intelligence (CI), and is rapidly becoming widely used by companies in developed countries such as Europe, the United States and Japan. In recent years, the world’s top 500 multinational corporations and most large enterprises have set up specialized agencies in succession, they are engaged in the management and utilization of competitive intelligence, and are in the process of developing competitive environment, competitors and competitive strategies as well as protecting intellectual property and trade secrets Long-term collection of information, with