目前,我国出版产业的改革正处在攻坚阶段,发展已经进入关键时期,各种矛盾表现得更加尖锐复杂,由此使出版产业面临着许多方面的困难与问题。如:出版业现有的出版体制还不能适应改革开放的发展要求,出版企业经营规模小、集约化程度低,资源分散.配置不合理,还未形成规模经济效益等。诸如此类的矛盾和问题已经严重影响了出版企业的资本效能的发挥,制约了出版业的发展。为此,在新的形势下,如何在保证正确的舆论导向前提下适应 At present, the reform of publishing industry in our country is at a crucial stage. Development has entered a crucial period, and various contradictions have become more and more complicated. As a result, publishing industry is facing many difficulties and problems. For example, the existing publishing system in the publishing industry can not meet the requirements of the reform and opening up. The publishing enterprises have a small scale of operation, a low degree of intensiveness, and a scattered resource. The allocation is not reasonable and economies of scale have not yet been formed. Contradictions and problems of this kind have seriously affected the capital efficiency of publishing enterprises and restricted the development of publishing industry. To this end, under the new situation, how to adapt to the premise of ensuring the correct direction of public opinion