国内农药企业在境外自主登记,创立自己的品牌真是最好的选择吗?作者认为,海外创立自主品牌需解决五大问题:商业模式模拟、资源的有效利用、信赖的建立、市场需求的适应性和风险的控制。也有一些优秀的国内企业在走出去的战略中,选择与优秀贸易公司合作,结合双方的优势,以联合进入目标市场的方式实现产品的推广。 Domestic pesticide companies independently register overseas and create their own brand is the best choice? The author believes that the establishment of its own brand to be resolved overseas to solve five major issues: business model simulation, the effective use of resources, the establishment of trust, market demand and adaptability and Risk control. There are also some outstanding domestic enterprises that choose to cooperate with excellent trading companies in their strategy of going global to combine the advantages of both parties and realize the promotion of products in a joint way into the target market.