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新闻媒体身处信息产业的前沿阵地,为受众提供完善而人性化的服务,对提高媒体影响力具有十分关键的战略意义。要实现新闻的观众满意度和获得差别化竞争优势,就需要在核心节目的基础上提供良好的服务。
Being in the forefront of the information industry and providing the audience with sound and humane services, the news media is of crucial strategic significance to enhancing media influence. To achieve audience satisfaction with the news and to gain differentiated competitive advantage, good service needs to be provided on the basis of core programs.