一、市场一体化下的全球营销 ８０年代以来，经济全球化成为席卷世界经济的一个不可逆转的趋势。各国经济开放性日益增强，联系日益密切，特别是现代信息技术和金融证券业蓬勃发展更使各国在全球范围内联成一个紧密的整体。经济是社会生活的基础环节，它的一体化必然会对人们的 I. Global Marketing under Market Integration Since the 1980s, economic globalization has become an irreversible trend sweeping the world economy. Countries are increasingly open to the economy and increasingly close in their relations. In particular, the vigorous development of modern information technology and securities and securities industry has brought all nations closer together on a global scale. Economy is the basic link of social life, and its integration will surely be to people