当下已被互联网和快节奏分割成“支离破碎”的碎片化时代,心智消费将呈现出越来越强烈的驱动力。营销策划的作用就是能使产品以更合适的价格或最好的方式卖出去,让商品更有价值和意义。创新思维在营销策划中的作用就变得十分重要了,如何重塑心智消费标签是《网络营销与策划》课程中研究的主要课题。一、前言《网络营销与策划》为高职电子商务专业的专业核心课程,主要通过建立“战略+技能+实战”三位一体的知识体 Nowadays the fragmentation era, which has been divided into “fragmented” by the Internet and fast-paced, mental consumption will show an increasingly strong driving force. The role of marketing planning is to make the product at a more suitable price or the best way to sell to make the product more valuable and meaningful. The role of innovative thinking in marketing planning becomes very important. How to reshape the mental consumer label is a major topic studied in the course of “Network Marketing and Planning”. I. Preface “Network marketing and planning” is the professional core course of e-commerce major in higher vocational education, mainly through the establishment of the knowledge body of “strategic + skill + actual combat”