前景理论可以更好的解释旅游者对旅游目的地的选择,可以说明很多用期望效用理论不能解释的问题。本文首先介绍了前景理论所包含的内容,其次介绍了前景理论在旅游目的地选择中的应用,最后发现,前景理论能给旅游目的地的选择提供一个明确的决策过程,同时有利于旅游目的地的选择。 Prospect theory can better explain the tourist’s choice of tourist destination, which can explain many problems that can not be explained by the expected utility theory. This paper first introduces the content of prospect theory, then introduces the application of foreground theory in the choice of destination, and finally finds out that foreground theory can provide a clear decision-making process for the choice of destination and at the same time it is good for tourism destination s Choice.