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自去年12期《围绕生意点加深又扩展必赚》刊出后,函电甚多,答复如下:1.宣传要突出产品特点。由于生产技术的发达,使得同类卫生巾同质化程度很高,但市场定位不同,消费诉求不同,就产生了不同的特点。进货时,会随产品一同获取到其诉求宣传材料。例如“舒婷”品牌就是超薄型。2.注意不同消费群体的反馈。这家卫生巾专卖店发现,年轻女性喜欢高档,对新品牌敏感;中年妇
Since last year’s 12 issue of “Enhancing and Expanding Business Around Point of Business”, there are many correspondences. The answers are as follows: 1. Publicity should emphasize product features. Due to the developed production technology, the homogeneity of the similar sanitary napkins is very high. However, different market orientations and different consumer appeals have produced different characteristics. When the purchase, will be accompanied by the product to obtain its request publicity materials. For example, “Shu Ting” brand is ultra-thin. 2. Pay attention to the feedback of different consumer groups. The sanitary napkin store found that young women like high-end, sensitive to the new brand; middle-aged women