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分析研究了集团客户的通信消费特点和选择运营商的相关因素,以及集团客户在3G时代的业务需求特性,探讨了加强集团客户部的组织建设、研发通用类集团产品、针对行业特点提供整体解决方案、构筑集团客户分层服务体系及加强与服务集成商(SI)合作等在3G时代针对集团客户的营销策略。
It analyzes and studies the characteristics of communication consumption of group customers and the related factors of choosing operators, as well as the characteristics of business needs of group customers in the 3G era. It explores strengthening the organizational construction of group customers, developing generic group products and providing overall solution to the characteristics of the industry Plans to build a hierarchical customer service system for its customers and enhance its cooperation with service integrators (SIs) in marketing strategies for the Group’s customers in the 3G era.