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背景 1998年,24岁的山东青年王立亮,在历经艰辛,多次寻找项目创业无果的情况下,回到家乡花2000元钱开起了一个洗车店。一年之后,洗车店遭遇全国缺水的冲击,王立亮所在的城市更为全国缺水之严重城市,于是,他面临再一次失业的困境。这时,一个偶然的机会,在韩国打工的大哥为他带回“无水洗车”的信息,于是,从大哥在韩国为他购买的一瓶无水洗车液开始,王立亮和化工专家一道成功地研制出了“缘沐无水洗车宝”,在经历转让技术跟人合伙失败的教训后,王立亮回到山东济南,开始了自己的创业。2000年,他抓住时机,在全国推广“超洁无水洗车”连锁加盟,短短一年时间,加盟店和代理商达1000多家。
Background In 1998, Wang Liliang, a 24-year-old Shandong youth, returned to his hometown to spend 2,000 yuan in launching a car wash after years of arduous and unsuccessful search for projects. A year later, the car was hit by the nation's water shortage. The city where Wang Liliang was located was even more a severe city full of water shortages. As a result, he faced the plight of another joblessness. At this time, by chance, a big brother working in South Korea brought back his message of “waterless car washing”, so Wang Liliang and a chemical expert succeeded from the bottle that his brother purchased for him in South Korea. Developed a “margin of Mu wash car treasure”, after the transfer of technology to experience the failure of partnership with the lessons, Wang returned to Shandong Jinan, started his own business. In 2000, he seized the opportunity to promote the chain of “ultra-clean and anhydrous car wash” throughout the country. In just one year, more than 1,000 franchised stores and agents were franchised.