当前电力营销管理工作相对于先前出现了较大的变化,传统的策略与方式在很多情况下已经不能满足实际工作的需求,特别是在当前这个大数据的背景下,表现出较多的弊端。文中从当前大数据时代背景下电力营销管理的创新存在的相关问题分析入手,针对性提出了大数据时代背景下电力营销管理的创新路径。 Compared with the previous great changes in the management of power marketing, the traditional strategies and methods can not meet the actual needs in many cases. In particular, the current macro-data shows many disadvantages. Starting with the analysis of the existing problems in the innovation of power marketing management under the background of the current big data era, this paper puts forward an innovative approach to power marketing management in the era of big data.