动漫产业随政策优惠、政府补贴大起大落。市场在抄袭山寨、骗取补贴的乱象之后逐渐冷却,当下能否成为国内动漫产业寻求理性发展路径的新契机?2017年4月末,众多文娱公司相继发布2016年财报。曾于2014年借壳上市A股、三年内10亿人民币收购7家动漫公司的长城动漫(000835),2016年营收为3.26亿人民币,同比下滑8.60%,净利润亏损达8063万,较上年亏损538.54%。其业绩自2014年以来快速下滑。在新三板,不同于大部分盈利规模达到千万级别 With the preferential policies for the animation industry, the government subsidies fluctuated greatly. Market copied from the cottage, the subsidy chaos after the gradual cooling of the chaos, the moment can become a domestic animation industry to seek a rational development path of a new opportunity? 2017 4 at the end of many entertainment companies have released 2016 earnings. Backdoor listing of A shares in 2014, the acquisition of seven animation company Great Wall Animation (000835) in 1 billion yuan within three years, 2016 revenue of 326 million yuan, down 8.60%, net profit loss of 80.63 million, compared with the previous year Loss of 538.54%. Its performance has been declining rapidly since 2014. In the new board, unlike most of the profit scale reached tens of millions of levels