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乡村旅游的发端和起步,就是人们追求更高层次文化需要的结果。20世纪80年代以来,现代化和城市化所带来的各种问题,使得远离城市、返璞归真、向往自然越来越成为城市居民激发自身本能的需求。而农村生活环境的实质性改善、农业产业形态的革命性变化、农民自身素质的普遍性提高,尤其是城乡基础设施的日益完善,使农村逐步具备了承接城市居民休闲观光的条件。随着现代乡村旅游快速发展,乡村传统文化的地位与作用日益凸显。
The beginning and beginning of rural tourism are the result of people’s pursuit of higher-level cultural needs. Since the 1980s, the various problems brought about by modernization and urbanization have made it far away from the cities and back to nature. The longing for nature has increasingly become a demand for urban residents to stimulate their own instincts. The substantial improvement of living environment in rural areas, the revolutionary changes in the form of agricultural industry, the improvement of the universality of farmers’ own quality, and the improvement of infrastructure in urban and rural areas in particular have gradually enabled the rural areas to undertake the conditions for leisure and sightseeing of urban residents. With the rapid development of modern rural tourism, the status and role of rural traditional culture have become increasingly prominent.