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除了在西方国家的店铺和购物中心以外,砍价是所有地区中不可缺少的购物乐趣。但是最近在世界各地,无论是高端零售商还是大卖场,无论是羊绒制品还是运动衣,似乎大家都对价签上标明的价格不太关注。在诸如大宗电子设备和家具领域中磨练了砍价技术之后,顾客们又到服装领域来大显身手了。他们的智能手机都装备有精准的价格追踪软件和带有比较功能的购物网站。他们已经对服装零售业成本有了更为深入的了解。最重要的是,他们知道时尚零售商们正在面临一个严峻的时期,降价来得更快也更猛烈,至少目前还是买方市场。有意思的是:在看到英国的百货商店J0hn Lewis和美国的百思买在最低价格策略方面取得的成功和从不故意低价抛售的成功策略后,越来越多的零售商开始如法炮制,特别是像亚马逊这样的巨头更是深入钻研范围更广的商品目录和价格区间。DealScience是一家新成立的网站,其工作是将成千上万个零售业品牌的在线交易进行收集、比较并排名,它发现在美国至少有20%的大卖场零售商设有最低价格保证策略,尽管很多零售商并没有在广告宣传中提及这一点。另外,最低价格保证策略并
In addition to shops and shopping centers in Western countries, bargaining is an indispensable shopping pleasure in all regions. But lately around the world, it seems that everyone, whether it is a high-end retailer or a hypermarket, whether it is cashmere products or sportswear, does not pay much attention to the price indicated on the price tag. After honoring bargaining techniques in areas such as bulk electronics and furniture, customers have come to the field of apparel. Their smartphones are equipped with accurate price tracking software and shopping websites with comparative features. They have a more in-depth understanding of the cost of apparel retail. Most importantly, they know that fashion retailers are facing a severe period of falling prices faster and more violently, at least for the moment, the buyer’s market. It is interesting to note that more and more retailers are starting to follow the success of J0hn Lewis, the department store in the United Kingdom, Best Buy in the United States, and the success strategy, which has never been intentionally sold at a low price. In particular, Amazon giants such as this is more in-depth study of a broader range of products and price range. DealScience, a newly formed Web site whose job is to collect, compare and rank online transactions of thousands of retail brands, found that at least 20% of hypermarkets in the United States have a minimum price guarantee policy, though Many retailers do not mention this in their advertising campaigns. In addition, the lowest price guarantee strategy and