广播精品是指“思想精深、艺术精湛、制作精良”具有广泛影响力的作品,是广播人一直孜孜以求、为之努力的目标。多年的实践证明,打造广播精品重在策划、创新。所谓策划,是运用创造性思维对节目进行精心的筹划和谋略,为实现决策制定的预期目标而产生新观念、新思路、新方法的过程,其核心就是创新。创新是吸引注意力的一个重要因素,是实实在在的自我突破。 Broadcasters refer to works that have a wide range of influence, such as “thoughtfulness, exquisite art, and well-made work,” and are the goals for which the broadcaster has always pursued and worked hard. Years of practice has proved that focusing on creating radio boutique planning and innovation. The so-called planning, is the use of creative thinking program elaborate planning and strategy, in order to achieve the expected goals of decision-making to generate new ideas, new ideas, new methods of the process, the core is innovation. Innovation is an important factor that attracts attention and is a real self-break.