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近两年,商业地产趋热,锁定业内多数人的目光,也有幸让我们在开发商的行列里看到了中粮置业的身影。一年时间,收购北京两个大型商业地产项目,拉开中粮集团进军商业地产的帷幕。朝北大悦城,即其中之一。所谓蛇擒七寸,做项目定位关乎成败,而定位与概念又基于对巿场的洞察、趋势的把握,对区域、消费人群、竞品的调研之上。在对朝青版块有了清醒的认识之后,朝北大悦城提出“家”的概念,初听来“家”的温暖似乎与商业的残酷有着不可调和的矛盾,可变换角度思考,这一具有情感深度的尝试又何尝不是颠覆人们认识的惯性,为商业地产另辟蹊径?
The past two years, commercial real estate fever, lock the eyes of the majority of the industry, but also fortunate enough to let us see in the ranks of developers in the figure COFCO. A year later, the acquisition of two large commercial real estate projects in Beijing opened the curtain of commercial real estate. Joy City North, one of them. The so-called snake capture seven inches, do the project positioning related to success or failure, and positioning and concept based on the market insight, the trend of grasp, on the region, consumer groups, competing products research. After having a clear understanding of the DPRK and North Korea forums, North Korea’s Joy City put forward the concept of “home”. At first glance, the warmth of “home” seems irreconcilable with the cruelty of commerce. , This depth of emotion try not to subvert the inertia people know, another way for commercial real estate?