企业战略是指企业从现在走向未来的总体思路和一整套谋划、策略体系。当前,在经济全球化与信息化时代,随着企业规模的越来越大,跨地域、跨国界经营越来越普遍,也由于市场结构的日益细分化和多样化,企业已进入战略竞争的年代。企业之间的竞争,尤其是企业同客户之间的竞争在相当 Corporate strategy refers to the overall thinking of the company from now to the future and a set of planning and strategy systems. At present, in the era of economic globalization and informatization, as companies grow larger and larger, cross-regional and cross-border operations become more and more common, and because of the increasingly fragmented and diversified market structure, companies have entered strategic competition. Years. The competition between enterprises, especially the competition between enterprises and customers