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中国在非洲的媒体肩负着提升话语影响力和国际传播能力的双重任务,然而非洲社会对我国媒体的片面解读及中非传播环境差异导致其在非洲发展遭遇困境。为了适应环境差异并建立竞争优势,我国媒体在非洲发展需要遵循竞合策略,一方面培育本土报道团队,构建内部传播网络,以便准确把握受众需求,挖掘本土议题,从而在新闻传播领域形成竞争优势;另一方面,开展广泛合作,搭建外部传播网络,以求整合异质性资源,开拓全新
Chinese media in Africa shoulder the dual task of enhancing discourse influence and international communication capability. However, the one-sided interpretation of our media by African society and the differences in the environment of communication between China and Africa have led to its development in Africa. In order to adapt to environmental differences and establish competitive advantages, the development of media in Africa needs to follow a co-opetitive strategy. On the one hand, local media teams should be nurtured and internal communication networks established so as to accurately grasp the needs of audiences and tap local issues so as to form a competitive advantage in the field of news media ; On the other hand, to carry out extensive cooperation to build an external communication network in order to integrate heterogeneous resources and explore new