1 知天时　知道商品的季节性 ,季前进货要有先见之明 ,迎季进货要胸有成竹。2 识地理　既要知道本身所处的地理环境、人们的消费需求 ,又要了解行情 ,做到进货及时、调运迅速。3 察变化　要了解购买力的变化情况 ,掌握消费趋势 ,组织名、特、优、新商品 ,主动引导消费。4 懂政 1 Know the seasonal nature of goods, pre-season stock to have a prescient, seasonal purchase should be prepared. 2 know geography must know its own geographical environment, people’s consumer demand, but also understand the market, so that the timely delivery, rapid deployment. 3 changes in the investigation to understand the changes in purchasing power, master consumer trends, organization, special, gifted, new products, take the initiative to guide consumption. 4 know politics