特许经营是一种较传统经营更为安全、迅速的市场拓展策略,作为一种先进的商业运作模式,基本是从经济学角度出发,很少看到从经济法学的视角来研究,本文从特许人、受许人、消费者三者之间的法律关系,以及特许合同、分特许经营进行了探讨。 Franchising is a more secure and rapid market development strategy than traditional management. As an advanced business operation mode, the basic is that from an economic point of view, it is seldom seen from the perspective of economic jurisprudence. People, consumers, consumers the legal relationship between the three, as well as franchising, sub-franchising were discussed.