创办境外加工企业,有助于绕过贸易壁垒,扩大销售市场,带动国产设备、中间设备、技术和劳务出口。同时,开发利用国外资源,也弥补了我国某些资源的不足,吸收了国外的先进技术和管理经验。本文从是否进入国外市场、进入哪些国外市场、如何进入国外市场、制定市场营销组合策略和国际营销计划等五个方面阐述了境外加工企业的市场营销策略设计。 The establishment of overseas processing enterprises helps to bypass trade barriers, expand sales markets and promote the export of domestic equipment, intermediate equipment, technology and labor services. At the same time, the development and utilization of foreign resources have also made up for the lack of certain resources in our country and have absorbed foreign advanced technology and management experience. This article elaborates the marketing strategy design of overseas processing enterprises from the following five aspects: whether to enter foreign markets, which foreign markets to enter, how to enter foreign markets, formulating marketing combination strategies and international marketing plans.