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2013年5月14日,BenQ在北京举办了2013年度新品媒体发布会。在此次发布会上,BenQ一口气展示了20多款新机种,并把市场细分为商用、教育、家用、工程、个人娱乐多个领域,以满足不同层面用户的需求。这表明BenQ早已不满足于定位为投影机产品供应商,而是巧妙地将“产品”和“应用”合二为一,以解决方案的形式带给客户更完美的使用体验。
On May 14, 2013, BenQ held a 2013 New Media Launch in Beijing. At the conference, BenQ showed off more than 20 new models in a breath and subdivided the market into several areas of business, education, home use, engineering and personal entertainment to meet the needs of different levels of users. This shows that BenQ has long been satisfied with positioning as a projector product supplier, but cleverly “product” and “application ” into one, in order to solve the form of solutions to give customers a more perfect experience.