近年来,媒体产业越来越受市场重视,“跨媒体”概念逐渐风行世界。默多克、李嘉诚等都曾高举“跨媒体”大旗攻城掠地,吴征、杨澜旗下的阳光文化与新浪网的重组,也是“跨媒体”战略的典型案例。对编辑出版业的考察,不能脱离大的社会环境,大的产业环境,大的社会链条和大的媒体环境。在日常生活中,我们每个人每天都被众多的媒体,甚至是跨媒体包围着,在考虑编辑出版业的现状和问题时,这种 In recent years, the media industry is increasingly valued by the market, and the concept of “cross-media” has gradually become popular in the world. Murdoch, Li Ka-shing, etc. have held high the “cross-media” banner swept the land, Wu Zheng, Yang Lan under the sunshine culture and the restructuring of Sina, but also the “cross media” strategy typical case. The investigation of editing and publishing industry can not be separated from the big social environment, big industrial environment, big social chain and big media environment. In daily life, every one of us is surrounded by numerous media every day, even across media. When we consider the status quo and problems of editing and publishing industry,