论文部分内容阅读
当今,各个领域的人事制度改革逐步深入,“国家终身干部”、“国营企业固定工”的“铁饭碗”一一被打碎,亿万就业者由“单位人”变成“社会人”已是大势所趋。在这种形势下人们在求学、求职与工作学习的过程中必须与各种社会公众打交道,必须把公关的目标理念和传播方式融入个人主体与公众客体的关系中,以提升个人与社会公众关系的地位,提高这种新型交往方式的功效。“个人公关”时代已经到来。
Nowadays, the personnel system reform in all fields has been gradually deepened. The “iron rice bowl” of “national lifelong cadres” and “state-owned enterprise fixed workers” has been shattered one by one, and hundreds of millions of employed people have become “social people” from “unit people” It is the trend of the times. In this situation, people must deal with various social publics in the process of studying, seeking employment and working and studying. They must integrate the target concept and mode of communication in the relationship between individual subjects and public objects so as to enhance the relationship between individuals and the public Improve the effectiveness of this new type of communication. The era of “personal PR” has arrived.