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市场经济环境下,制播分离是现代媒体发展的必然;电视媒体要取得持续化发展,必须树立市场竞争观念,积极应对制播分离冲击,从观众需求出发,调整自身管理模式调整,充分运用多种媒介进行节目宣传、播放。本文通过分析制播分离对电视媒体的影响,提出一些电视媒体应对制播分离冲击的措施。
In the market economy environment, the separation of broadcasting and broadcasting is the inevitable development of modern media. To achieve sustainable development, the television media must establish the concept of competition in the market and actively respond to the impact of the separation of broadcasting and broadcasting. According to the needs of the audience, the adjustment of its management mode should be fully utilized Media for program promotion, broadcasting. This article analyzes the impact of broadcast and broadcast on television media and puts forward some measures to deal with the impact of broadcasting and broadcasting.