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未知中寻可知,从历史中传承文化、营销有道。B医院是华南地区某市一家三甲的市级人民医院,经历80年的发展,奠定了自己在市内的龙头地位。近年,与B医院相距较近的Y医院,因落成新住院大楼而迅速发展起来,成为B医院有力的竞争对手。Y医院的迅速发展打破了以往B医院在市内一家独大的局面,抢占了B医院相当一部分的患者资源。面对竞争对手的急起直追,B医院明显感受到一种危机感。问题1住院楼该不该建
Unknown in the search we can see that heritage from the history of culture, marketing a proper way. B Hospital is a top-level people’s hospital in a city in southern China. After 80 years of development, B Hospital has established itself as the leading position in the city. In recent years, Y Hospital, close to Hospital B, has rapidly developed as a result of the completion of the new hospital building and has become a strong competitor of Hospital B. The rapid development of Y Hospital broke the previous dominant position of B Hospital in the city and seized a considerable part of the patient’s resources in Hospital B. In the face of competitors catch up, B Hospital obviously felt a sense of crisis. Question 1 hospital building should not be built