随着经济新常态,大学生就业日趋严峻,如何培养适应企业需求的营销人才是各地方院校最为关心的问题,通过实践能力培养来提升竞争力得到广泛认可,但是目前地方院校营销专业学生的实践能力培养过程仍然存在很多问题,文章对这些问题进行剖析,为进一步的策略调整提供参考。 With the new normal economy, the employment of college graduates is becoming more and more serious. How to cultivate the marketing talents that meet the needs of the enterprises is the most concerned issue of local colleges and universities. It is widely recognized that the promotion of competitiveness through practice ability cultivation is widely accepted. However, There are still many problems in practical ability training. The article analyzes these problems and provides reference for further strategic adjustment.