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2011年3月重庆卫视改版,它以完全摒弃商业广告的方式直接指向对于传媒公共性的拷问,引起了学界业界的广泛质疑。既有人因它与BBC等世界其他地区公共电视的区别而质疑其公共定位,也有人因它广告费的一半左右都被财政补助替代而质疑它与政府的关系。然而,仅仅局限在当下的时点与个体的层面上展开对于这个问题的探讨都是远远不够的,它既需要加入时间的维度也需要加入空间的维度,因此本文试图将重庆卫视的改版放置于历史的视野与对“公共性”非本质化的论述之中来看待,以期为当下和未来的讨论提供一些批判性的思考。
March 2011 Chongqing TV revision, it completely abandon the way of commercial advertising directly point to torture of media publicity, aroused widespread academic circles questioned. Existing people questioned its public positioning because of its distinction from public television in other parts of the world, such as the BBC. Some also questioned its relationship with the government because it was replaced by financial subsidies for about half of its advertising costs. However, it is not enough to discuss this issue just at the moment and at the individual level. It requires both time and dimensional space. Therefore, this article attempts to place the revision of Chongqing Satellite TV It is viewed from the perspective of history and the non-essence of “publicity ” in order to provide some critical thinking for the discussion now and in the future.