产品创新是制造业企业的灵魂。随着社会信息化、全球经济一体化的发展,企业面临的市场环境发生了很大的变化:日新月异发展的现代科技使产品更新换代加快,消费者需求多样化、个性化以及市场趋于多变,快变等促使产品创新的目标越来越高,范围越来越广。加快产品创新的进程,增强企业对市场变化的反应能力,越来越成为企业参与市场竞争的要求和竞争的优势。产品创新由产品和过程两个基本的部分组成,分别体现了产品创新的本质内容——“做什么”和“怎样做”,包含了对需求的确认、新产品的构思、新产品的设计,以及工艺的设计、生产制 Product innovation is the soul of manufacturing companies. With the development of social information and global economic integration, the market environment in which enterprises face great changes has taken place: the rapid development of modern science and technology accelerates the upgrading of products, the diversification of consumer demands, the individualization and the changeable market , Fast change, etc. to promote product innovation goal is higher and higher, the scope of more and more widely. Accelerate the process of product innovation and enhance the ability of enterprises to respond to market changes, more and more become the requirements of enterprises to participate in market competition and competitive advantage. Product innovation consists of two basic parts: product and process, which respectively reflect the essence of product innovation - “what to do” and “what to do”, including the recognition of demand, the design of new products, the design of new products, And the process of design, production system