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随着信息技术的发展,微博、社交网站以及各种即时通讯工具发展迅速,新技术的开发与应用更加广泛,媒介大融合成为当前媒体发展的大趋势,以微博为代表的各种新传播媒介在传播特质与传播模式上有其独特的优势,这就对传统传播模式提出了挑战。微博的特点和传播模式便捷性是微博这一传播媒介最大的技术特点。2009年开始发放3G牌照,这就意味着移动互联网走在了时代的前沿。在我国,发展最快的媒介主要就是移动手机和互联网,
With the development of information technology, the development of microblogging, social networking websites and various instant messaging tools has become more and more rapid. The development and application of new technologies are more extensive. The integration of media has become the general trend of media development. Various new types of microblogging The media has its own unique advantages in terms of its characteristics and mode of transmission, which poses challenges to the traditional modes of communication. Weibo’s characteristics and mode of communication Convenience is the biggest technical feature of Weibo media. The issuance of 3G licenses in 2009 means that the mobile Internet is at the forefront of the times. In our country, the fastest growing media are mainly mobile phones and the Internet,