对标管理不是简单的竞争性学习和模仿性创新,不经过精心策划、充分准备、周密部署、正确实施,很难达到预期目的。近几年来,随着世界经济低迷,企业发展的外部不确定因素增多,竞争加剧,传统经营方式难以为继,国内企业为摆脱困境,纷纷寻找破解之道,对标管理悄然形成热潮。但实施的结果却是几家欢乐几家愁,有的企业真正理解并积极实施对标管理,通过对比分析寻找差距,发现问题的症结并采取相应措施,创造了先进的管理模式,提高了企业的核心竞争力,如邯钢的模拟市场倒逼成本法、海尔的OEC等都是对标管理产生的 Benchmarking is not a simple competitive learning and imitative innovation, without careful planning, adequate preparation, careful deployment, the correct implementation, it is difficult to achieve the desired purpose. In recent years, as the world economy downturn, external uncertainties in business development increased, competition intensified, the traditional management methods unsustainable, domestic enterprises to get out of the predicament, have sought to crack the road, the quiet management of the standard form of boom. However, the result of the implementation is only a few happy ones. Some enterprises really understand and actively implement benchmarking management, find out the gap through comparative analysis, find out the crux of the problem and take corresponding measures, and create advanced management mode to improve the enterprise Of the core competitiveness, such as Handan Iron and Steel simulated market forcing cost method, Haier’s OEC are produced by the benchmarking management