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企业实施品牌战略,正确运营品牌资源是下一世纪乡镇企业的发展方向,具有重要的现实和长远意义,因此,了解有关商品品牌知识是十分必要的。一、品牌及其命名1、品牌的涵义品牌是用来识别特定商品或劳务的名称、术语、符号、图案及它们的组合。企业借助于品牌,消费者可以把这种品牌的商品或劳务与它的竞争对手区别开来。所以品牌可以说是企业的特殊标志。品牌主要是由品名、品牌标志、商标和商徽等部分组成。“旭日升”、“华龙面”、“康必得”、“澳力发”等都是我省著名的品牌名称。2、品牌的命名品名是消费者认识特定商品
The implementation of brand strategy by enterprises and the correct operation of brand resources are the direction of the development of township enterprises in the next century. They have important practical and long-term significance. Therefore, it is very necessary to understand the knowledge of relevant commodity brands. First, the brand and its naming 1, the brand’s meaning brand is used to identify the name of specific goods or services, terms, symbols, patterns and their combinations. Companies rely on brands, consumers can distinguish this brand of goods or services from its competitors. So the brand can be said to be a special sign of the company. The brand is mainly composed of the product name, brand logo, trademark and trade mark. “Rising Sun,” “Hualong Noodles,” “Comebita,” and “Aurora” are all famous brand names in the province. 2. The brand name of the brand is that the consumer recognizes the specific product