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为全面了解目前上海市居民家庭主要消费品的消费状况,及时反映消费品市场特点和趋向,经上海市统计局批准,上海现代统计产业发展中心近期组织了上海市万户居民消费状况的大型调查.调查样本共10000户家庭,分布在全市二十个区县,300个居(村)委会中.这次调查具有覆盖面广、资料准确、信息价值高的特点.它是对即将迈入21世纪的上海市居民消费状况,家庭拥有商品品牌信息的最新透视.对把握目前家庭消费结构,研究提升消费层次,引导跨世纪的上海家庭消费新领域具有重要意义.
In order to fully understand the consumption status of major consumer goods in Shanghai residents’ household and reflect the characteristics and trends of consumer goods market in time, with the approval of Shanghai Municipal Bureau of Statistics, Shanghai Modern Statistical Industry Development Center recently organized a large-scale survey on the consumption status of 10,000 households in Shanghai. A total of 10000 households were sampled and distributed in 20 districts and counties and 300 Habitat Committees in the city.The surveys have the characteristics of wide coverage, accurate data and high information value.It is a good example for the coming 21st century Shanghai Residents’ Consumption Status, Latest Perspective of Family-owned Brand Information of Goods It is of great significance to grasp the current structure of household consumption, study and upgrade consumption levels, and guide new areas of household consumption in Shanghai over the new century.