企业到达一定规模时,一定会出现破坏性的竞争对手,与其让别人杀掉自己,不如自杀。在整个去哪儿的发展过程中,基层员工、普通经理可以吞并高层团队,这是非常常见的价格战现在很多人都说要打价格战,因为价格战可以拿市场份额,但实际上很多公司死在价格战上,为什么呢?它们把价格战和高投入当做追求市场份额的唯一方式。追求市场份额永远是一个战术性目标,真正的问题,是你耍有一个终局游 When a firm reaches a certain size, there must be a destructive competitor, rather than letting others kill themselves, it is better to commit suicide. It’s a very common price war that grassroots employees and general managers can swallow high-level teams throughout the development. Whereas many people now say that they want to play a price war because price wars can take market share, in fact many companies die Why price war? They regard the price war and high investment as the only way to pursue market share. The pursuit of market share will always be a tactical goal, the real problem is that you want to have a final tour