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通过在全球化的语境下,考察物质、信息和场所的国际化传播,从宏观与中观层面着重探讨中国国际传播面对的结构性变化。在宏观层面,消费主义的商业利益作为一种“软实力”不断削减国家文化向心力,减弱对国家、民族和文化的认同,进而建构和完善全球化的结构;在中观层面,我们认为全球化正在逐步瓦解精英与大众、城市与乡村的二元结构,进而使得乡村成为当前国际传播结构中的重要一环。
By examining the international spread of matter, information and place in the context of globalization, we will focus on macro and meso-level discussions on the structural changes that China faces in its international dissemination. At the macro level, the commercial interests of consumerism continue to reduce the national cultural centripetal force and weaken the recognition of the country, nation and culture as a “soft power ” so as to construct and perfect the structure of globalization. At the medium level, we think Globalization is gradually disintegrating the dual structure of elites and the general public, cities and villages, thus making the countryside an important part of the current international communication structure.