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社办教辅期刊受出版社体制机制所限,目前其许多市场化行为多是在原有框架内微调,是一种期刊编辑向期刊发行的妥协,其负面效应也在随时间推移而日渐放大。社办教辅期刊市场化出口路标为期刊产业化。期刊产业化要求期刊各种生产要素以市场化手段组合、配置,即根据读者和市场的需求策划、组织、编辑内容,再按照期刊市场的特点组织营销,以期提升期刊订数、利润和业内影响力,打造具备市场竞争力的品牌期刊。产业化是社办教辅期刊突破重围、实现中兴的必由之路。
The limited number of market-oriented activities in the society is limited by the institutional mechanisms of publishing houses. At present, most of the market-oriented activities are fine-tuned within the original framework. This is a compromise between periodical editors and periodical issuers. Their negative effects are also gradually increasing with the passage of time. Community-run journals market-oriented export signs for the industrialization of journals. Journals industrialization requires that all kinds of production elements of journals be combined and configured by means of marketization, that is, planning, organizing and editing contents according to the needs of readers and the market, and then organizing the marketing according to the characteristics of the periodical market so as to enhance the number of journals, profits and industry influence Force, to create a market with brand journals. Industrialization is the only way for social journals to break through and achieve ZTE.