迄今为此,所有的房地产营销策划理论都强调,我们所做的一切都应该围绕着市场中的需求。换句话说,消费者是营销策划的基础。这是真理。因为,一方面,如果你不能提供消费者想要的东西,那么,你的竞争对手会提供;另方面,如果给定的市场只可容纳3个楼盘,却有4个楼盘同时出售的时候,置业者就是皇帝,更何况市场中尚有3成以上的积压? 如果说,在过剩经济到来之前,“尊重消费者”只是开发商的道义责任,那么在今天——这 So far, all real estate marketing planning theories have emphasized that everything we do should focus on the needs of the marketplace. In other words, consumers are the basis for marketing planning. This is truth. Because on the one hand, if you can not provide what consumers want, then your competitors will provide; the other hand, if the given market can accommodate only three real estate, but when four real estate sold at the same time, Home buyers are the emperor, not to mention more than 30% of the backlog in the market? If, before the advent of excess economy, “respect for consumers” is just the developer’s moral responsibility, so today - this