论文部分内容阅读
交响乐团必须适应不断变化的市场环境,以改革创新为契机进行市场化运作。乐团要更新观念,主动进入演出市场;要以目标观众的需求为中心,创作人们喜闻乐见的作品;以灵活多变的市场策略赢得乐团的生存与发展。
Symphony Orchestra must adapt to the changing market environment, take the reform and innovation as an opportunity to carry out market-oriented operation. Orchestra to update their ideas and take the initiative to enter the performance market; to target the needs of the audience as the center, creating people loved by the works; with flexible marketing strategies to win the survival and development of the band.