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加拿大传播理论家马歇尔·麦克鲁安曾说:“现在社会已由文字文化转为图形文化。”图形文化正在逐步提供更为方便的交流方式,改变着千百年来人们习惯了的文字表述方式。本文从图形心理切入,结合材料进行分析,体味图形所传达的独特意义语境。从心理学与视觉传达的角度重新审视图形文化,探寻如何在图形的艺术性与传达性之间找到一个完美的契合点是本文所关注的。
Marshall McLean, a Canadian communication theorist, once said: “Nowadays society has been transformed from graphic culture to graphic culture.” Graphic culture is gradually providing more convenient means of communication and changing the texts used by people for thousands of years Way of expression. This article from the graphic psychological cut, combined with the analysis of materials, appreciate the context of the unique meaning conveyed by graphics. From the perspective of psychology and visual communication to re-examine the graphics culture, to explore how the art of graphics and communication to find a perfect fit between the point of this article is concerned.