针对影片《光棍儿》号称真实却不难辨识的虚假,本文探讨假定执意求真的编导为何会把有真人真事打底的影片弄得很假且不自知——可谓为真实的谎言。进而依据编导有关影片的访谈和一些影评,探讨另一种可能:即作为一种日益普遍的文化商品的广告和市场营销策略,编导也许就追求这种所谓的文化冲击力,特别是对着国外观众;换言之,编导全力和刻意追求的就是一种真诚的谎言。 For the film “Bachelor” is known as true but not difficult to identify the fake, this article explores why the director of obedience to truth why the real story of the film will be made very false and ignorant - can be described as a true lie. Based on interviews with the film director and a few critics, the article explores another possibility: as an increasingly popular advertising and marketing strategy for cultural goods, the director may pursue such a so-called cultural impact, especially against foreign countries In other words, it is a sincere lie that the editor is fully and deliberately pursuing.