近年来,随着传播媒介技术的不断发展,传统的报纸、电视,广播这样的传播途径已被随处可见的网络、手机、数字电视等新媒体悄然无息的代替,新媒体正以惊人的速度占领着传统媒介的阵地。这种替代将导致新老媒体的冲突,而冲突必然要导致传统传媒格局的变革,随之而来的是对传媒格局变革越来越强的争论,传统媒体将何去何从? In recent years, with the continuous development of media technologies, the traditional channels of media such as newspapers, television and radio have been replaced by new media such as the Internet, mobile phones and digital TVs that are ubiquitous everywhere. The new media are moving at an alarming rate Occupation of traditional media positions. This kind of substitution will lead to the conflict between new and old media. However, the conflict will inevitably lead to the change of the traditional media structure. What follows is the debate over the changing media landscape. How will traditional media go?