拉力 拉力包括品牌拉力、导购拉力和促销拉力三个部分。 品牌拉力:品牌影响力具体到每个受众,产生的拉力可能是正向的,也可能是负向的。企业的公关手段就是不断的扩大品牌知名度,不断的提升品牌美誉度,结果是提高品牌拉力,提高对终端销售带来的影响。例如,家电业的海尔拥有非常强的品牌拉动力,许多顾客 Rally Rally brands, including Rally, Shopping Rally and promotional Rally three parts. Brand Rally: Brand influence Specific to each audience, the resulting tension may be positive, it may be negative. The means of public relations enterprises is to constantly expand brand awareness, and constantly improve the brand reputation, the result is to increase brand pull, improve the impact on the terminal sales. For example, Haier appliances industry has a very strong brand pull, many customers