谈建设银行的“双大”经营战略刘丽华战略一词源自古希腊“将军”一词。原意是“将军的艺术”。虽然这个词源于军事涵义，但同样被引入了商业银行的市场营销和发展管理。对商业银行来说，战略一词意味着：由最高行政领导人、银行董事会成员作出的关于作为一个整体的银行组... Talking about the “Big Two” Business Strategy of China Construction Bank Liu Lihua The term strategy comes from the term “general” of ancient Greece. The original meaning is “general art.” Although the term derives from military connotation, it is also introduced into the marketing and development management of commercial banks. For commercial banks, the term strategic means: a group of banks as a group made up of top executives, members of the bank’s board ...