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化妆品品牌的推广在媒介选择、营销策略运用上存在严重同质化的现象,因此,借势营销往往可以让化妆品品牌获得更高层次和更好影响力的形象曝光。结合自身艺术气质,安利雅姿选择了在中国首次举办的国际花样滑冰表演赛
Cosmetics brand promotion in the media selection, marketing strategy there is a serious homogenization of the phenomenon, therefore, occasionally marketing cosmetics brands can often get a higher level and better influence the image of exposure. Combined with their own artistic temperament, Amway Artistry chose the first international figure skating exhibition held in China